• ENORMOUS SHADE SELECTION. Our iconic lipstick comes in bold, pigmented shades to suit your each and every mood. From elegant nudes to strikingly bold hues, you'll never need to look anywhere else for the perfect finishing touch to any makeup look.
• TWO VERSATILE FINISHES. With its two types of finish: matte and shiny, our lipstick provides high coverage with an extremely comfortable texture. Choose your desired finish depending on your mood and enjoy your favorite color, day after day.
• FOR A COMFORTABLY HYDRATED POUT. Our lipstick delivers a smooth, hydrated finish to your lips. Achieve the lip look you desire without the dry, chapped, or icky sensation that other lipsticks may cause.
• CRUELTY FREE AND VEGAN FOR A CLEAN CONSCIENCE. Our lipstick is 100% vegan and paraben free to give you peace of mind. We provide real, honest and responsible beauty products for everyone, that's why we do not test on animals.
• CHALLENGING THE STATUS QUO. Responding to a generation who approached makeup in a fresh, fearless and democratic way, is a brand that is playful, built on confident aesthetics, with a commitment to delivering premium products at an affordable price.