- LIQUID FOUNDATION AND FACE MAKEUP PRIMER IN ONE: Infused with a smoothing primer and boosting blend of skincare, the JOAH Peptide-Infused Foundation enhances your complexion and gives a natural finish. It is medium-coverage with a buildable, lightweight formula for the perfect radiance. Comes in 16 shades!
- HYDRATE, FIRM & PLUMP: With hyaluronic acid to hydrate, 3% luminizing peptides to boost radiance, collagen to firm and plump, and blue light defense, our multitasking liquid foundation seamlessly blends into the skin and hides fine lines, spots, and blemishes. Helps to smooth skin with 6 weeks of continued use according to a 2020 Sederma study.
- LONG-LASTING, ALL-DAY FINISH: With the built-in skin blurring primer, this Korean foundation applies evenly on your skin and stays throughout the day - the result is a finish that looks and feels like your skin. Premium Korean beauty foundation makeup for your face that works great for all skin types, including sensitive skin.
- CRUELTY FREE FAVORITES FROM JOAH: Our cruelty-free Korean makeup and skincare products are created to outperform even the best prestige products. Shop our best liquid and gel eyeliners, lipsticks, foundations, concealers, skin treatments, and more. Our products are crafted with skin-friendly ingredients like biotin, vitamin E, hyaluronic acid, and peptides.
- KOREAN BEAUTY MADE WITH EVERYTHING YOU LIKE: We create Korean beauty with everything you like in mind. Our effortless makeup and skincare products are cruelty free, often vegan, and crafted with only good-for-you ingredients and high-quality without the high price tag.
